Dr. Tracy McCarthy Functional Medicine

Led a full rebrand, including logo, visual identity, and UX strategy for website and patient-facing services. Developed handover materials and staff training tools to ensure continuity in digital operations and social media presence.

Georgetown MRPI
(Migration & Refugee Policy Initiative)

Created logo and comprehensive branding framework for a student-led advocacy organization, supporting inclusive communications and engagement with research and policy stakeholders.

WVU Medicine

Produced medical illustrations, diagrams, and visual assets to support online education and patient materials during COVID-19, translating complex clinical information into clear, accessible graphics.

Workshop Cafe

Developed a comprehensive branding campaign to showcase Workshop Cafe’s coworking experience. Produced digital marketing assets, captured and edited branding photography, and designed a refreshed storefront to elevate the space’s visual identity. Collaborated with the marketing team to translate the brand into engaging visuals that connected with members and highlighted the workspace’s unique community and culture.