Design Strategy Consulting
In my design consulting and graphic design work, I've had the opportunity to work with a range of mission-driven organizations—from wellness-focused clients and early-stage startups to small businesses—to bring their brands and marketing experiences to life. My work combined visual storytelling, strategic design thinking, and hands-on execution—helping clients clarify their message, connect with their audiences, and create cohesive identities across platforms. From complete rebrands and UX strategy for healthcare practices, to educational visuals for medical programs, and inclusive branding for advocacy organizations, I focused on translating complex ideas into accessible, engaging, and meaningful design solutions. Each project was an opportunity to collaborate closely with clients, understand their goals, and ensure that their visual identity and digital presence truly reflected their mission.
Project samples reflect the breadth of this from 2019-2021.
Dr. Tracy McCarthy Functional Medicine
Led a full rebrand, including logo, visual identity, and UX strategy for website and patient-facing services. Developed handover materials and staff training tools to ensure continuity in digital operations and social media presence.
WVU Medicine
Produced medical illustrations, diagrams, and visual assets to support online education and patient materials during COVID-19, translating complex clinical information into clear, accessible graphics.
Georgetown MRPI (Migration & Refugee Policy Initiative)
Created logo and comprehensive branding framework for a student-led advocacy organization, supporting inclusive communications and engagement with research and policy stakeholders.
Workshop Cafe
Developed a comprehensive branding campaign to showcase Workshop Cafe’s coworking experience. Produced digital marketing assets, captured and edited branding photography, and designed a refreshed storefront to elevate the space’s visual identity. Collaborated with the marketing team to translate the brand into engaging visuals that connected with members and highlighted the workspace’s unique community and culture.
Yoga to the People- Bay Area
Designed and executed in-studio branding and marketing communications in locations across the Bay Area to develop a cohesive studio experience across all three locations and highlight class and workshop offerings to clients.
Polish Beauty with Jinny Pak
Designed in-store branding and signage for a skincare and wellness client to align online marketing and in-person brand experience to create a seamless treatment space for in person offerings.
