I approach web design as an extension of communications strategy — the structure, copy, and visuals all have to work together for a site to actually do its job. My work considers audience and messaging from the start, not just how things look. I work closely with clients to understand who they're talking to and what they need people to understand or do when they land on a page. The result is websites that are visually considered and strategically grounded. I've led web projects for small businesses and mission-driven organizations, working across visual design, UX, and copy to deliver sites that communicate as well as they look.